Impact Report Guide


Impact reports are concise reports on research, teaching, and engagement from CAHNRS and WSU Extension programs. Each report has three main text sections:

  1. Issue – describes the situation/why the work was undertaken;
  2. Response – describes what was done to address the issue (outputs); and
  3. Impacts – documents actual outcomes such as changes in knowledge, action, and condition of participants or a community.

The images below show how your content will be organized on a finished report. There is room for approximately 300 words of plain running text in the three sections, Issue, Response, and Impact.

Front page of Impact Report. Has gray boxes where information can be filled in.
Second page of Impact Report. Has gray boxes where information can be filled in.



Your program’s logo or the general WSU Extension logo for counties or units is to be placed in the top left corner of the first page.


Each impact report should include four images. All images must meet minimum size requirements in order to produce high quality print results. Images that are not proportional to the required dimensions may be used, but will be automatically cropped, which may yield undesirable results in some cases.

Featured Image

The Featured Image is displayed at the top of the page, to the right of the logo. This image should be at least 1024 pixels wide by 418 pixels tall.

Secondary Images

The Secondary Images must be at least 645 pixels wide by 430 pixels tall. They are using a 3:2 ratio

Report Sections


The Issue section describes the context, conditions, or problems that existed and that prompted initiation of the project.
(Target word count: 150)


The Response section describes the work done in response to the issue. This may include grant funds sought and secured; partnerships developed, workshops organized and delivered; publications, web sites, decision tools and other media created, etc.
(Target word count: 150)


The Impacts section outlines the documented effects of the project. “Impacts” are also referred to as outcomes and include short term changes in knowledge or awareness (learning), intermediate term changes in practice (adoption), and long term changes in conditions (economic, environmental or social)
(Target word count: 300)

By the Numbers

The By the Numbers section is a bulleted list of quantitative results of the project such as number of participants, grant dollars, workshops, resources affected (acres, miles of stream, etc.), and other outputs.
(Target word count: 120)


The Quotes section highlights supporting testimony of the project. These can be direct quotes from participants via surveys or other evaluation instruments, or paraphrased statements from project leaders. This is not a narrative section; it is meant for stand-alone quotes.
(Target word count: 120)


The Additional section is optional. It is for any further information and acknowledgments, such as funding partners, grants, donors, etc. The title of this section may be customized.


The Footer is for listing contact information for the leader of the program or project ± a URL for the program or project.