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Analytics Resources

Google Analytics

Google Analytics (GA) is a tool that tracks and reports website data. This allows you to understand how people use your sites in many different capacities.

Universal Analytics (UA) and Google Analytics 4 (GA4)

Websites are currently tracked with Google’s Universal Analytics (UA) and Google Analytics 4 (GA4). GA4 is the latest version of Google Analytics. It provides a more advanced and comprehensive set of features for analyzing user behavior on websites. However, GA4 is still in its early stages. GA4 may not have all the features and integrations of the older Universal Analytics platform. Consider using both UA and GA4 properties to get a comprehensive view of the website. UA will stop processing data on July 1, 2023.

Looker Studio

Looker Studio turns your Google Analytic 4 (GA4) data into informative, easy to read, easy to share, and fully customizable dashboards and reports. Looker Studio is a great resource for sending simplified reports to stakeholders, staff, and faculty.

Looker Studio Template

WSU Central Web Team created a Looker Studio report template for WSU employees to use. This report is geared towards WSU brand and has instruction that you can follow using their Website Analytics Report with GA4 & Looker Studio webpage.

Looker Studio Service

If you would like the CAHNRS web team to create a Looker Studio report using the Looker Studio Template, it will cost $65/hour. This report can take up to an hour of work, unless you want more customizable content than what’s on the template. Fill out the web support form to request this service.

Web Support Form