Google Analytics Resources

The following instructions explain how to create a reusable report that identifies user information (page views, active users, views per user, average engagement time, event count, etc.,) for a single page on your website.

1. Login to your GA4 account at: analytics.google.com with your WSU email address. Your GA4 account dashboard will display.
2. If you have multiple GA4 accounts, select your desired account from the top lefthand dropdown menu.

3. After selecting your account, go to the left side of the screen, a pop-up menu will appear, select Reports.

4. A new dashboard and collapsable menu will appear. On this dashboard select a desired date range in the top right corner of your dashboard.

5. Go to collapsable menu on the left hand of the dashboard, and select Engagement.
6. This will expand the menu, select Pages and screens: Page path and screen class.
7. A new dashboard will show up with graphs and a table below. Copy and Paste the end of your URL (everything after .edu) into the search bar at the top of the table.
   • Example: To view analytic information for communications.cahnrs.wsu.edu/web-services/, paste /web-services/ into the search bar.

8. Select Enter on keyboard and search results will appear.

The following instructions explain how to create a reusable report that identifies the total number of file downloads from a single web page on your website.

Refer to the File_Download GA4 Report YouTube video as an alternate resource for the following instructions.

1. Login to your GA4 account at: analytics.google.com with your WSU email address. Your GA4 account dashboard will display.
2. If you have multiple GA4 accounts, select your desired account from the top lefthand dropdown menu.

3. After selecting your account, go to the left side of the screen, a pop-up menu will appear, select Reports.

4. A new dashboard and collapsable menu will appear. On this dashboard select a desired date range in the top right corner of your dashboard.

5. Go to collapsable menu on the left hand of the dashboard, and select Engagement.
6. This will expand the menu, select Pages and screens: Page path and screen class.
7. A new dashboard will show up with graphs and a table below. Copy and Paste the end of your URL (everything after .edu) into the search bar at the top of the table.
   • Example: To view analytic information for communications.cahnrs.wsu.edu/web-services/, paste /web-services/ into the search bar.

8. Select Enter on keyboard and search results will appear.
9. Go to the Event Count column in the table.

10. Select the All events drop down menu.
11. Select file_download. Results will appear in Event Count column.

The following instructions explain how create a reusable report that identifies how users arrived at your website.

1. Login to your GA4 account at: analytics.google.com with your WSU email address. Your GA4 account dashboard will display.
2. If you have multiple GA4 accounts, select your desired account from the top lefthand dropdown menu.

3. After selecting your account, go to the left side of the screen, a pop-up menu will appear, select Reports.

4. A new dashboard and collapsable menu will appear. On this dashboard select a desired date range in the right corner of your dashboard.

5. Go to collapsable menu on the lefthand side of the dashboard, and select Acquisition.
6. This will expand the menu, select Traffic acquisition.
7. A new dashboard will appear. Go to the table at the bottom of the page. Insert “Referral” into search bar.
8. Go to the drop down menu below the search bar, select one of the three options:
   • Session source/medium
   • Session source
   • Session medium

9. Select Enter on your keyboard and search results will appear.

The following instructions explain how to create a reusable report that identifies the number of file downloads per page on your website.

Refer to the File Download Explore Report YouTube video as an alternate resource for the following instructions.

1. Login to your GA4 account at: analytics.google.com with your WSU email address. Your GA4 account dashboard will display.
2. If you have multiple GA4 accounts, select your desired account from the top lefthand dropdown menu.

3. After selecting your account, go to the left side of the screen, a pop-up menu will appear, select Explore. The exploration dashboard will appear.

4. On the new dashboard, select the Blank report option to create a new exploration report.

5. Enter a title for your report under Exploration Name.
6. Go down to the Dimensions and select the plus icon (+)
7. Type the following terms in the search bar and select each one:
   1. Event name
   2. Page path and screen class
   3. Page title
   4. Page referrer
   5. Select Import
8. Go to the metrics section and select the plus icon (+)
9. Type in the search bar and select the following metrics:
   • Event count
   • Total users
   • Select Import
10. Go to the settings section of the report
11. Under Rows, select the +Drop or select dimensions
    • Select the following Row options:
      • Page title
      • Link text
      • File extension
      • File name
12. Under Rows, select the +Drop or select metric
13. Select the following Row options:
    • Event count
    • Total users
14. Go to the Filters settings.
15. Select + Drop or select dimension or metric
16. Select File extension
17. Insert filter settings in Conditions*
    • Dropdown menu, select matches regex
    • In the second filter field insert “.+“
18. Select Apply