Documents
There are many reasons why PDFs and other documents should not be posted online including the following:
- A web page or online form is almost always a better option
- They hinder web performance in search. This is bad for SEO
- They require multiple steps to access. Additional clicks and software are necessary to access the content
- They are not mobile friendly
- They make it impossible for people to act immediately
- They are harder to track in analytics unless special reports are developed
- They cause difficulty in navigation, affecting the user experience
- They are less likely to be kept up-to-date because it takes extra steps to update the file, export, then reupload
- Here is an excellent article from NN/g, Avoid PDF for On-Screen Reading.
All CAHNRS and Extension websites have Gravity Forms, a WordPress plugin for building online forms, activated by default. Users can easily convert their Word and PDF forms into automated, intuitive, and accessible online forms. The CAHNRS web team provides regular training on WordPress plugins to the college community. Pre-recorded video training is also available in the CAHNRS YouTube training library.
If the document is accessible, you can post it or share it online, but you should be certain there isn’t a better alternative.
Example: if the PDF is meant to be printed, it can be posted online. It still needs to be accessible, however.
Example: If the document is a form, it should be converted to an online form, if possible. Document forms are difficult to access, fill out, and submit, adding barriers for users.
Microsoft and Adobe have training available. It’s best to make the native document accessible before converting it to a PDF. Some of the most common accessibility errors are:
- Improper heading structure
- Missing alternative text
- Non-descriptive link text
- Inaccessible tables
- Missing audio transcript or video captions
- Improperly formatted lists
Here are some resources to get you started with developing accessible documents:
Adobe
- Accessibility Features – Adobe Acrobat Reader
- Create and verify PDF accessibility in Acrobat Pro
- Creating accessible PDFs
Microsoft
- Check document accessibility in Word
- Create accessible PowerPoint presentations
- Create accessible tables in Word
- Create accessible Workbooks in Excel
- Improve email accessibility
- Introduction to using a screen reader
- Make your content accessible to everyone
- Make your content accessible in Microsoft 365 apps
- Make your PowerPoint Presentation Accessible to People with Disabilities
- Make your Word documents accessible to people with disabilities
Microsoft and Adobe have built in accessibility tools to help you make your document accessible. Refer to the list of resources provided above under “How can I make my document accessible?”
Yes. If you are posting an event flyer to your website to advertise an upcoming event, the flyer must be accessible. Consider creating an event using the Events Calendar plugin for an HTML version of your event instead. If y0u choose to create an online event and a flyer, the flyer must still be accessible. Refer to the list of resources provided above under “How can I make my document accessible?”
Accessible means all “students, faculty, staff, and visitors have access to technology and information needed to have an equal opportunity to succeed in their education, employment, and community activities.” Read the full University Accessibility Statement on the Access at WSU website.
Accessible means all visitors have equal access. Some visitors may have a disability and have difficulty accessing the content if it does not meet compliance.
All WSU employees who create and publish digital content (such as email, documents, multimedia, and websites) are responsible for making sure their digital content is accessible and provides an inclusive experience.
Yes. Review the Make your Outlook email more accessible to people with disabilities for step-by-step instructions on how to make your email messages accessible.
Social Media
Refer to the Social Media page on the Digital Accessibility website for a guide on making your social media posts accessible.
No. Preexisting social media posts are one of the exceptions covered in the ADA rule. Refer to the Summary of Exceptions in the ADA Fact Sheet for more information.
Video
Yes, you can post videos to YouTube, but they must include captions.
Captions: Synchronized, verbatim, timed text displays of a video’s spoken audio content. Text versions of non-speech sounds (e.g., alarm sounding) are also captioned when they provide meaningful information.
If you use the auto-sync option in YouTube, you must review and update the caption to ensure grammar and punctuation meet WGAG 2.1 compliance. Visit the YouTube support page to learn how to add subtitles and captions in YouTube.
Visit the Audio and Video page on the Digital Accessibility website for more information.
Training and support
The University has developed a comprehensive Digital Accessibility website for the WSU community. Refer to this site often as new material is added regularly. You will find links to policies, trainings, upcoming events, testing tools and guides, announcements and more. Make sure to subscribe to their monthly Digital Accessibility newsletter.
There are many free tools to help you test the accessibility of your website. Refer to the WSU Digital Accessibility website for a list of testing tools.
There are numerous training opportunities available to WSU employees. Here is a list of options to get you started:
- Refer to the WSU Digital Accessibility website for a list of upcoming trainings and events related to digital accessibility.
- Attend Virtual Open Lab with the CAHNRS web team on Wednesdays at 11:00 a.m. We will answer any web-related questions you have about digital accessibility.
- Visit the CAHNRS YouTube training library. We have several training videos available on web and document accessibility.
- Attend Open Lab with the University web team on Fridays at 9:30 a.m.
- Schedule a one-on-one meeting with the CAHNRS web team.
In some cases, your content does not need to be updated. Archived web content is one of the exceptions.
Web content that meets all four of the following points does not need to meet WCAG 2.1, Level AA:
- The content was created before the date the state or local government must comply with this rule, or reproduces paper documents or the contents of other physical media (audiotapes, film negatives, and CD-ROMs for example) that were created before the government must comply with this rule, AND
- The content is kept only for reference, research, or recordkeeping, AND
- The content is kept in a special area for archived content, AND
- The content has not been changed since it was archived.
Refer to the ADA.gov website for a full summary of the exceptions.