Headline:
The headline should communicate the key message of the press release. Examples:
Health consortium receives funds for teaching health center
WSU introduces first student-made wine label
Researchers uncover secrets of destructive plant virus
ntroductory paragraph (100 Words Max)
The introductory paragraph should communicate what’s happening, the date, time, where it happens, and the important people or organization involved.
The introductory paragraph should communicate what’s happening, the date, time, where it happens, and the important people or organization involved.
Including a good quote from a researcher, student, or administrator or other source can bring the human element to the press release, as well as being a means to communicate details and story elements
Use the subsequent paragraphs to fill in the details of the story. For example, explain the importance of the event and why it’s taking place. It is best to use the inverted pyramid structure for press releases with the most important (newsworthy) information at the top and the least important nearer the end. This is a good place to provide detail about the participants, who stands to benefit, who stands to lose, etc
The final paragraph should contain the call to action. Provide a link that leads to more information, to a registration page or video content. The last paragraph is sometimes used to include boilerplate information about the organization, company, or institution issuing the press release.